Don’t be a Midwit

AI is allegedly coming for all the jobs. Programmers, lawyers, accountants, marketers, middle managers, seniors, juniors. Yikes. So start by learning the tools so you don’t become irrelevant and unemployed.

After that, the only thing AI can’t replace is good judgement. This is a book about how to build that skill.

There are 61,587 books on Amazon about how to lead. 11,956 on how to hire. 3,894 on workplace communication. A lot of it is noise. A Midwit is someone who sounds articulate and confident while promoting bad explanations. They fill the conference stages, the LinkedIn feeds, and probably a few seats on your leadership team.

This is the only business book you need to read this year. It’s an encyclopedia that dismantles common Midwit thinking and offers better explanations, grounded in the philosophy of Karl Popper and David Deutsch. All in plain English, applied in a practical business context. Case studies from SpaceX, Amazon, and Lincoln Electric sit alongside what I learned scaling my own company from one person to over a thousand.

Each of the 26 chapters stands alone and offers grounded advice with testable explanations you can apply at work. Dip in and out when you’re tackling a topic, or flip through the pretty pictures.

The book is accessible and relatable and you will feel smarter as you read it. You may even feel your brain growing.